Louis Vuitton, maker of globally recognizable leather status symbols, is passing on Christmas this year in favor of Diwali. In celebration of India’s festival of lights, Louis Vuitton store windows around the world will be decked out in glowing, banana-paper Louis Vuitton trunks from now until the middle of January.
The window displays are a collaboration with Indian artist Rajeev Sethi and they really do look festive — in that hyper-commercialized sort of way. The gently contrasting designs create a sense of liveliness and the trunk/lanterns light up their luxurious corners of the the world.
But, speaking of patterns, that’s not all the luxury retailer is doing for the holiday. The fashion house is going all out with a line of Marc Jacobs-designed Diwali dresses and separates made from vintage sari material. Priyanka Chopra is sporting one on the cover of Vogue India and Christy Turlington has been spotted out in another of these creations. There’s a scarf and some other items coming out that mix LV logos with traditional Indian motifs too. It’s all meant to celebrate the history of Indian craftsmanship — and, yes, they’ve enlisted lots of Indian crafters for the project.
According to reports, no global company has ever celebrated India or Diwali on quite this level.
How do you think they did? The dresses are bright enough. But aren’t the trunks are a bit drab for Diwali lanterns?ZC0106denise
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